How to Automate Any Business With AI in 3 Steps (Beginner's Guide)

Updated: September 9, 2025

Liam Ottley


Summary

The video stresses the importance of starting with a structured process rather than focusing solely on new AI tools when implementing AI in businesses. Successful companies begin by identifying AI opportunities within their organization to drive immediate value and avoid common pitfalls. Consultants prioritize projects based on value and feasibility, emphasizing quick returns on investment and major advantages. The process involves developing AI solutions aligned with business needs, utilizing an opportunity matrix to maximize ROI and achieve business goals. Aspiring AI agency owners are guided on evolving from no-code projects to a full-service agency, emphasizing the delivery of tangible ROI, strategic growth, and building lasting client relationships.


Introduction to AI Implementation

The speaker discusses the importance of starting with a process rather than getting hyped about new tools when implementing AI. They emphasize the need for human skills in AI development.

Common Mistakes in AI Adoption

Many companies fail in AI adoption as they lack a structured approach. They use inefficient processes and tools, risking data leaks and poor outcomes.

Importance of Real Exploratory Work

The speaker highlights the significance of doing real exploratory work to find the best fit for AI in a business, rather than copying others or adopting emotional barriers.

Identifying AI Opportunities

The 5% of successful companies start from scratch, identifying AI opportunities within their organization to drive immediate value and avoid common pitfalls.

Prioritization of Opportunities

Consultants prioritize opportunities based on inherent value and feasibility, focusing on projects that can deliver a quick return on investment and major advantages.

Building AI Projects

The process involves developing AI solutions aligned with business needs, utilizing the opportunity matrix to maximize ROI and achieve business goals.

AI Development and Implementation

After thorough planning and client collaboration, development begins with a focus on delivering value quickly and efficiently. The importance of getting the first ROI is emphasized.

Building an AI Agency

A step-by-step guide for aspiring AI agency owners to evolve from no-code projects to a full-service agency, emphasizing delivering real value for businesses and strategic growth.

Client Success and Relationship Building

Emphasis on building a strong and lasting relationship with clients by delivering tangible ROI, staying in close contact, and providing ongoing value through AI solutions.

Action Plan and Implementing the Playbook

Two options provided for implementing the AI transformation playbook: doing it internally with the team or seeking external help like Morningside AI, focusing on making AI projects successful.


FAQ

Q: What is the importance of starting with a process when implementing AI?

A: Starting with a process is important when implementing AI because it helps in avoiding inefficient processes and tools, and reduces the risk of data leaks and poor outcomes.

Q: Why do many companies fail in AI adoption?

A: Many companies fail in AI adoption because they lack a structured approach and rush into adopting new tools without doing real exploratory work to find the best fit for AI in their business.

Q: How do successful companies approach AI adoption differently?

A: Successful companies start from scratch and identify AI opportunities within their organization to drive immediate value and avoid common pitfalls. They prioritize opportunities based on inherent value and feasibility.

Q: What are consultants advised to prioritize when it comes to AI projects?

A: Consultants are advised to prioritize opportunities that can deliver a quick return on investment and major advantages, focusing on developing AI solutions aligned with business needs using the opportunity matrix to maximize ROI and achieve business goals.

Q: What is emphasized in the development process of AI solutions?

A: The development process of AI solutions emphasizes delivering value quickly and efficiently, with a focus on getting the first return on investment (ROI).

Q: What is the recommended approach for aspiring AI agency owners to evolve?

A: Aspiring AI agency owners are recommended to evolve from no-code projects to a full-service agency by focusing on delivering real value for businesses and strategic growth, while building strong and lasting relationships with clients.

Q: What are the two options provided for implementing the AI transformation playbook?

A: The two options provided are doing it internally with the team or seeking external help, such as Morningside AI, to ensure the success of AI projects.

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